Alex Epstein

Senior Director, Digital Strategy & Content
National Safety Council
Alex Epstein serves as the creative, strategy and management lead on national public education programs and initiatives, managing creative teams that develop digital content in all its forms, including social media, videos, websites, apps, games, promotions, etc. in support of the NSC mission to eliminate preventable deaths. He currently spearheads the NSC Advanced Automotive Safety Technology initiative and its public facing MyCarDoesWhat national driver education campaign on Advanced Driver Assistance Systems and vehicle automation. Alex also manages and directs the Market Research and Creative Services functions at NSC. Alex has extensive broadcast TV news experience, having worked for the Gannett Corporation in the L.A. Bureau of the USA Today On TV national television news program, as well as for the Walt Disney Company as senior producer/special projects for KCAL-TV News Los Angeles, where he wrote and produced television programs, series, specials and mini-documentaries. Alex has received numerous national and local awards for his work, ranging from a Los Angeles Area Emmy Award, to LA Press Club, Edward R. Murrow, AP, California Bar Association and others. For corporate work, he and his team was recognized by PR Week magazine for executive producing the Video News Release of the Year, PR News Platinum award, North American Excellence Award in PR and others. A native of New York City, he began in broadcast television at the CBS affiliate in Fairbanks, Alaska. He is a graduate Bennington College and the Yale University School of Organization and Management.

11:15 AM Keynote Panel Session: Regulatory Standards Update & Future Preparations for Automotive Cybersecurity

With the growing concern for cybersecurity safety among OEM’s, best practices, standards, and frameworks created by the NHTSA (National Highway Traffic Safety Administration), NIST (National Institute of Standards Technology), ISO (International Organization for Standardization), SAE International, Auto-ISAC (Automotive Information sharing and analysis center) and others form best practices to undertake as a manufacturer. With the recommendations from the above coupled with federal regulations forming from the U.S Department of Transportation and the Federal Trade Commission there is much discussion to take place regarding appropriate safety features and standards. Join this panel to hear discussions and best practice guidance on regulatory approaches, connected car data uses and sharing, cybersecurity issues, privacy issues and the road ahead for manufacturers, innovators and regulators staying within the same lane.
·        Enforcing consumer protection standards and regulations
·        Working with stakeholders to ensure innovation does not intrude consumer privacy
·        Enhancing constant communication between government agencies, security experts, trade associations and stakeholders to craft guidance and self-imposed industry standards
·        Sharing data on cybersecurity threats and balancing the industry vs. regulatory involvement of standards and guidance

4:30 PM Smart Mobility Panel Discussion: Cyber Security for Future Smart Mobility

With futuristic research already being done 5 years from now on the interactive connections between vehicles, users, and the environment, can begin to identify future mobility. This panel will assess the future urban environment through the assessment of a Smart City & Future Public Transportation System, The Autonomous Vehicle, Communication and Security Challenges, and Testing and Certification. Join this top networking session to get exposed to innovative ideas incubated in the Cyber landscape.
·     Discussing the ideal vehicle for urban mobility
·     Examining smart parking and new initiatives around the next generation end-to-end solution
·     Adapting cities regulations and infrastructure to expedite adoption and new mobility deployment
·     Debating new paradigms for urban mobility with the rise of automation and data analytics
·     How can we progress from the concept of smart mobility to an “in action” reality plan?